Category

Charlotte Video Production

Vestique: Love Valley Collection

The Love Valley Collection

Nowsay partnered with Vestique, a well known boutique clothing brand with stores across the Southeast, to create an attractive video lookbook to showcase their highly anticipated new clothing collection release titled “Love Valley”. The goal of the video content was to show off their new collection in a fun, retro, yet original way. A style that would bring back memories of making home videos as kids, while still keeping the content visually stunning and high end. 

Location

Adair, Brand Director for Vestique, found the perfect location for the shoot. “Love Valley”. An old town located about one hour north of Charlotte, North Carolina. A town with more horses than cars, and a history that dates back to the 1950’s. This was the perfect location, full of ideal backdrops to set the look and feel the project called for. 

Pre-Production

This project called for a lot of pre-production on our end.  Every shot was determined and planned prior to filming through several in house camera tests. With our clients vision in mind, we determined the project was to be filmed utilizing a mixture of frame rates. This included a non-traditional 16fps, 24fps, and 48fps (24fps being standard). 16fps allowed us to achieve the vintage look and feel we wanted. Coupling that with film grain, light leaks, and fast paced editing, we were able to create beautiful images that matched perfectly with Vestique’s vision. We even included vintage yellow text, a throw back to the closed caption text on old VHS tapes.

Camera Setup

Our camera operator, Zach, ran our Red Helium 8k camera on the EasyRig support system. This allows for high agility for a variety of shots, at a fast pace. We had precise control of focus while being mobile by utilizing the follow focus system from Tilta. Wireless video was run to Nowsay Director, Dominic’s, viewing monitor. This allowed him and our client to view, and hence direct, each shot in live time.

Shooting for Instagram

The project and it’s content were strictly for Instagram. With this in mind, we planned for the viewing ratio most prevalent in today’s social media world, a tall crop of 9×16. Instead of shooting 16×9 (horizontal image), we opted to use custom crop marks on the Red to help our client visualize where we would be cropping later in the editing room. Utilizing the 8k sensor, we were able to capture a full 4000+ pixels tall, while maintaining our 9×16 aspect ratio. This allowed for ample re-framing and cropping options. It also gave us the ability to pull full 35 megapixel 16×9 still frames, or “photos”, from the same footage. 8k resolution has so many great benefits, and we continue to use it as much as possible.

Formatting for Delivery

Vestique wanted to be able to share across the Instagram platform on their story, posts, and IGTV. We formatted and delivered the videos for each specific format. For example, Instagram posts use a wider 4×5 aspect ratio, whereas the story and IGTV are 9×16. We also created a short teaser, that Vestique shared on their Instagram story to create hype around the new clothing line – including a countdown timer to the release. Their audience could not wait!

Upon completion, Vestique and their marketing team were extremely happy with the content we delivered. A wide variety of projects such as this, are what keep the creative juices flowing for the Nowsay team. We enjoyed every aspect of this project!

Coca-Cola and the Carolina Panthers

coca cola polar bear and carolina panthers sir purr beat drum at bank of america stadium with nowsay film crew in charlotte north carolina

Bringing Coca Cola to Bank of America Stadium

On our latest project with Coca Cola Consolidated, we headed to the Bank of America Stadium, home of the Carolina Panthers. Nowsay was hired to conceptualize and produce multiple videos to spread the word of their new partnership with the Carolina Panthers. For over 10 years Pepsi has been the main beverage vendor inside Bank of America Stadium; therefore, this new partnership announcement was extremely important to our clients at Coca Cola Consolidated.

2 Projects 1 Day

This fast paced project commanded two different goals. First, we were asked to film and create a “behind the scenes” video of a photo shoot that took place with Defensive Tackle, Kawaan Short, and Coach, Ron Rivera. These were to be used for multiple marketing purposes. The second task was to create a 30 second teaser to be shared on all social platforms for the Panthers & Coca Cola Consolidated. The concept included the Coca-Cola Polar Bear and the Carolina Panthers, Sir Purr, in a suspenseful yet comical passing of the ‘torch’. With four different film locations and limited access to certain parts of the stadium, this was not an easy task. Our team had to work swiftly, and most importantly, effectively. 

Aerials

The spot called for two different aerial shots (tight & wide) with a Coca-Cola delivery truck that we had reserved for two hours. These particular shots took planning and coordination to make sure our drone system, the DJI Inspire 2, was in the correct place. We wanted to capture the Coca Cola truck as it drove past Bank Of America stadium, on highway 277. We nailed these shots quickly and were able to move on ahead of schedule. 

Panther Locker Room

After capturing the delivery truck, it was time to get into the Panthers locker room for our next shot. If you haven’t been in a NFL locker room before, they are massive in size. We were able to light our subject with Arri Skypanels at one end, while making sure not to intrude on Coach’s photoshoot happening down at the other end. Working with public figures can be a little nerve racking for some. Our goal is to treat them just like any other client – with warmth, respect, and friendliness. This good rapport benefits everyone involved, ultimately resulting in a greater final product.

Camera Setup

Since we were moving quickly from location to location, we made the decision to run our RED Helium 8k on the EasyRig support system for most of the day. This system allowed our camera operator to move quickly and freely while achieving a multitude of different shots. We also ran our wireless video monitoring system so our director, Zach, and clients from Coca Cola, always had eyes on the action as takes were being captured. This ensured everyone was pleased.

Fast Paced Project

Oh, and one thing we haven’t mentioned.. We learned about the project less than one week from the official shoot day! The ball needed to start rolling and rolling fast. From learning about the shoot the week of, pulling all the moving pieces together, and then turning around the edits as fast as possible for the announcement deadline, we are proud to say that we pulled it off – start to finish in less than two weeks! 

Congratulations to Coca Cola and their new partnership with the Carolina Panthers. Cheers!

 

All rights reserved Salient.