The Sporting Gent
We thrive on helping brands tell their story, and our recent collaboration with The Sporting Gent allowed us to do just that. Known for their high-quality outdoor goods and apparel, The Sporting Gent sought to solidify their brand identity and expand their reach. Together, we collaborated to produce video assets that resonate with their audience and inspire action.
The project began with in-depth concept development, ensuring every video would authentically represent The Sporting Gent’s ethos—classic, rugged, and built for adventure. We created a suite of versatile assets designed for email campaigns, social media, and streaming ads across Instagram, Facebook and Google.
The primary goal was clear: to drive website traffic and boost sales for their e-commerce store while building a strong, recognizable brand presence. To do so, we created assets with A/B testing in mind to effectively deliver ads that drive results. A core side of TSG is hunting. We ran into the problem of including hunting rifles in paid ads as Meta does not allow this. Creatively we re-worked each asset to have a version that did not include the rifles visually, but was able to use sound design to create a clear representation of that TSG lives for game hunting. By blending stunning visuals, engaging storytelling, sound design, and a focus on their high-quality products, we delivered content that speaks directly to their target audience.
This collaboration highlights Nowsay Media’s commitment to crafting content that not only looks great but delivers measurable results. We’re proud to have been a part of The Sporting Gent’s mission to equip outdoor enthusiasts with apparel and goods that stand the test of time.
Services:
Deliverables:
Social Reels
Use Case:
Social Media Assets
Social Ads
Google Ads
Client: