Category

Drone / Aerial

Prism Supply Co.

nowsay-prism-motorcycle-supply-co-aerial-project-hickory-motor-speedway-close-up

Prism Supply Co.

Nowsay recently had the opportunity to provide aerial cinematography on a branded content shoot for Prism Supply Co. A custom bike, parts, and accessories company based out of Charlotte, North Carolina. It was a two day shoot with locations spreading across North Carolina.

Location, Location, Location

Video Production Agency, Remedy, spent extensive time digging for perfect locations.  “We were trying to land on as much of a variety of actions, textures, and palettes as we could – all while still living in a very rural southern sort of tone.” – said the team.  Everything had to be done in 2 days. We had to play heavily into available light, planning when we’d be at each location to maximize sunlight. The DJI Inspire 2 was the ideal aerial tool for this job. Allowing high speed tracking, it paired seamlessly with the color grade of the Alexa Mini.

nowsay-drone-opperation

Vulcan Quarry

One of the coolest locations was Vulcan Quarry, located in Pineville, North Carolina. Only a few minutes away from uptown Charlotte, this place was drone pilot heaven. A perfect location for aerials, with wide open spaces for flying. The  environment was ideal for pushing drone speeds as we tracked bikes up, down, and around the vast landscape. The shoot did call for some specific shots, but the director gave us full creative control with the available talent, allowing us to do what we do best in the air.

Hickory Motor Speedway

Our last location was Hickory Motor Speedway. This old racetrack had an old rustic feel. Similar to the quarry, this location was great to push the drone to its limits with no obstacles other than the stadium lighting. We were able to capture a ton of great footage in a small amount of time, adding some very dynamic footage to the final video.

We had a great time on set with everyone, and are thrilled that our aerial footage was able to add to this dynamic film. Big thanks to Director of Photography, Rob Russell, and everyone for bringing us on this shoot. Enjoy!

Here’s To 50

nowsay-sugar-mountain-documentary-heres-to-50-thumbnail-no-text

Here’s to 50

Sugar Mountain Resort, a ski destination in the mountains of North Carolina, turned fifty years old this year!

Kim Jochl, Marketing Director and Owner of Sugar Mountain Resort, asked Nowsay to create a documentary film that would not only showcase the history of Sugar Mountain, but also share a side of the resort that no one had ever seen before.

Pre-Production

The team spent significant time on the front end of this project, developing the true story of Sugar Mountain. Just like any documentary, it was important for us to learn who made the mountain what it is today. This included a list of individuals that poured their hearts into building Sugar in the 70s, people who grew up skiing the mountain, as well as others from around the United States. Developing these characters was vital to building an emotional connection with the viewer. After hours of phone conversations and pre-interviews, we felt that we had found the right cast for the film.

nowsay-sugar-mountain-documentary-heres-to-50-gunther-warren

Interviews

Owners Gunther and Kim Jochl are two very special people with a unique advantage to running this ski resort. Having these two in North Carolina, at this ski resort, is what has made Sugar the magical place it is today. Others including: Jon Rucker, Head Skis/Tryolia Winter Sports Division President; Rusty Wallace, NASCAR Champion; Michael Berry, President of the North America Ski Association; Joe O’Donnell, one of Boston’s most influential men; and Pat McCrory, Governor of North Carolina; were just some of the many that brought this story to life.

Production

The Nowsay team conducted interviews all around the country, gathering as much history from each contributor as possible. Learning about their story & experiences with the Resort, and what made Sugar Mountain such a special place that each interviewee holds close to their heart. We noticed a key theme continued to surface.

Sugar Mountain Owners

Gunther grew up in Austria and visited Sugar as a young adult for professional ski racing. He was in awe of the newly invented snow-making ability that was here in the United States. Kim, a United States Olympic Ski Team member, also visited Sugar for racing, and holds a deep love for the ski industry. Throughout the years they have not only operated the ski resort, but also run the ski distribution in North America for Volkl skis. These life experiences gave them both a unique perspective on the ski industry as a whole.

nowsay-sugar-mountain-documentary-heres-to-50-gunther-kim-sugar-mountain-owners

Nowsay’s History with the Ski Mountains of NC

Nowsay has been creating content for the North Carolina ski resorts since we opened our doors in 2013, making us the perfect fit for this project. We had the advantage of our vast archives with years of footage from the area. This, coupled with an incredible collection of old film photos and archival footage from various contributors allowed us to piece the story together and captivate viewers.

Naming the Documentary

“Here’s to 50”, A new documentary aptly named as a tribute and cheers to the many people that have made this mountain what it is today, is a film that documents the highs, lows, and the reasons why so many people call Sugar Mountain home, all while celebrating the Resorts 50th birthday.

Go Ski NC

nowsay-film-production-north-carolina-beach-mountain-group-riders-ski-snowboard

Go Ski NC

When you think of North Carolina, winter sports is probably not the first thing that comes to mind. Most people around the country aren’t aware that North Carolina has snow, ski resorts, or even mountains for that matter. Here at Nowsay, skiing and snowboarding has been built into our roots from the beginning. Bringing the North Carolina ski industry into the spotlight is not only important regionally, but for the entire ski industry.

The Project

Nowsay was contracted by the North Carolina Ski Area Association to conceptualize & produce a video campaign. This would include a series of commercials to be shown regionally. Its purpose? Highlighting the winter sports and the ski industry present in the Carolina’s. We knew this project would present a lot of challenges and variables, many out of our control. Constantly watching the weather for perfect conditions. Finding the right available talent when the weather was in our favor. Flying down steep slopes with camera gear. Dealing with freezing cameras & drone batteries. Not to mention the constant feeling that our frozen fingers might fall off as we operate our equipment. We had to work closely with the talent’s schedules, since most were families. This was challenging, yet rewarding once it all came together. A fun bonus was having Luke Winklemann on the project. Luke is a professional snowboarder sponsored by Burton Snowboards and Red Bull. Dominic, co-founder of Nowsay, and Luke met snowboarding in the mountains of N.C. nearly 10 years ago. It’s projects like these that bring Nowsay full circle, back to our roots, and back to what our team loves.

Camera Setups

We decided fast & nimble was the approach that would work best for this project. Hauling large rigs across the mountains and slopes would take up too much vital time. Schedules were tight and the weather can drastically change in an instant. We took the approach of using our RED cinema camera, knowing it would work well with such fast paced filming. This, paired with our Easyrig for stability, and on camera follow focus system, was the perfect setup for the job. We also utilized gimbal setups for follow cam action, chasing our talent down the mountain at high speeds. This style of shooting is tough to master. Luckily our gimbal and camera operator, Dominic, has been snowboarding since he was six, and has filmed on snow for over 10 seasons. Simultaneously snowboarding and filming at rapid speeds down a mountain has become natural to Dominic over the years. This skill set is unique, and invaluable in our arsenal for projects like these.

Aerial Cinematography

The DJI Inspire 2 was a vital tool for this project. Our clients made it clear that aerial images were important to them. They wanted the audience to see the vast beauty of the North Carolina mountains. Flying the drone also allowed us to follow talent quickly down the mountain from a birds eye view. Our clients were thrilled, and our team was very happy with the footage captured from the sky.

Video Campaign Deliverables

The final video campaign consisted of a variety of content. Two fifteen second spots, two thirty second spots, one sixty second commercial, and a highlight reel combining all of the best shots. We exported and delivered each video in 4k resolution. Video formatting included 16×9 versions of each spot, as well as 9×16 & 4×5 for vertical televisions used for advertising in various locations, Instagram, and other social media platforms.